Zatoun is known as “Palestine in a bottle” and helps to support the livelihoods of Palestinian farmers and artisans. By making their fair-trade products available in North America, they are able to create income streams and economic stability for the region. Olive oil is known as the lifeblood of the land of Palestine and its people, with the olive being the universal symbol of peace, warmth, light and divinity. It represents the lands of Palestine and its indigenous people.
Since 2003, Zatoun has been connecting the people of North America to the history, culture, and challenges of the people and the land of Palestine. As a voice of Palestinians, Zatoun has tirelessly worked to promote Palestinian products in Canada, creating commercial links that support the economy of Palestine. Through public awareness and education, they are able to humanize the people of Palestine and help humanize their struggle.